Professional Summary

Marketing and content strategist with 10+ years leading digital campaigns and brand storytelling for consumer electronics and lifestyle brands. Experienced in omnichannel marketing, creative production, and performance analytics that connect audience insights to measurable growth.

Core Skills

Content Strategy • Copywriting & Editing • SEO/SEM • Social Media Management • Campaign Development • Google Analytics • PPC / Meta Ads • Email Marketing (Klaviyo, Constant Contact) • AI Content Tools • CMS: WordPress, Shopify, DotDigital • Creative Direction • Photography / Video / Design (Adobe Suite)

Work Experience

VeSync USA (Cosori), Content Product Marketing Manager
Tustin, CA                                                                                                                   Apr 2024 – Sept 2025

• Led content and campaign strategy for global smart kitchen appliance brand.
• Increased monthly asset output by 25% through streamlined creative review process.
• Drove 60% lift in search acquisition via ongoing SEO audit and optimization.
• Managed social media planning, budget, and vendor coordination across channels.
• Developed GTM plans and promotions aligned with business KPIs and ROAS goals.

Yamaha Music USA, Digital Content Strategy Manager 
Buena Park, CA                                                                                                          Jan 2020 – Apr 2024

• Directed digital content marketing across web, email, and social platforms.
• Grew organic SEO traffic by 24% and engagement by 21% through cross-channel synergy.
• Oversaw creative team of writers, designers, and agencies to produce high-performing content.
• Launched targeted brand email campaign, improving CTR and open rates by 23%.
• Led website redesign improving user engagement by 35%.

Marshall Electronics, Marketing Department (Progressive Roles) 
Torrance, CA                                                                                                          Jan 2017 – Jan 2020

• Advanced from Technical Copywriter to Marketing Manager overseeing MXL and Mogami product lines.
• Boosted web traffic 2,000% through paid ad optimization and new digital assets.
• Increased tradeshow leads by 15% while cutting costs by 15%.
• Managed content calendar, influencer outreach, and social campaigns.

Freelance Copywriter / Social Media Manager / Blogger
Hermosa Beach, CA                                                                                          Nov 2015 – Nov 2016

• Created blogs, press releases, and brand copy for clients in lifestyle, travel, and wellness sectors.

Bobit Business Media, Sr. Editor
Torrance, CA                                                                                                               April 2007 – Nov 2015

• Wrote and edited award-winning content for trade publications.
• Earned two Maggie Awards for Best How-To Article (2008, 2009).

Education

University of California Los Angeles (UCLA)
Bachelor of Arts in English